Audience Engagement Through Technology
Posted by Ron Springer | 9/29/11
Our society loves technology. A quick Google search of the term “iPhone 5” yields 2,960,00 million results. We want our tv shows to appear crisper, we want our downloads faster, and we want our music clearer. You are planning your company’s annual meeting and want to make it memorable, something that attendees rave about months after it’s over. Do you think that PowerPoint presentations are going to do it for a crowd who has the most recently released summer blockbuster loaded on their phones?
People are taking time away from the office to learn about your product or company. They are a captive audience and this is your chance to make an impression and provide a fresh approach for this tech-savvy crowd. Audience engagement is key. You have to connect with them immediately and keep them hooked.
Fortunately, there are countless ways design an event to engage the audience. A dazzling stage video presentation partnered with technology tools such as audience response systems and groupware keep the audience immersed in the discussion. Digital billboards and apps for networking keep your audience engaged with the meeting outside the ballroom, and a tight theme and branding concept ties it all together.
Remember the old adage “perception is reality.” Adept use of technology and high end visuals can also make your company seem bigger than you are. An attractive stage presentation, lighting, and use of new technology can completely change the perception of your company, not only to the people attending your meeting, but to those who see photos and videos of the event on your website and social media sites. The investment in a spectacular presentation of business theater pays off long after the attendees go home.