Enhance your Content, Expand your Reach!
Posted by Ron Springer | 6/21/12
The magic that comes from a conference is having peers and colleagues together. As much as we value and appreciate the benefits of technology, it’s important to get people assembled, sharing ideas and experiences. The real value of networking is when people are face-to-face in a room, learning together and from each other. That personal connection helps people remember your event and your company, providing meaningful relationships as well.
That being said, sometimes people just flat out can’t get away. Whether its because of workload, personal obligations, or finances, sometimes people can’t make the next important conference in person. You don’t want to risk losing out on some potential customers, great contacts, or thought leaders in your industry because they can’t attend your event. Make it easy on them by expanding your reach, and streaming your event live. They are going to miss out on much of the excitement and benefit from being there in person, but at the same time, being able to watch keynotes and breakouts live is better than not being able to participate at all
After all, live streaming can be very informative. Even if you can’t be there in person, there still is a certain thrill at being able to watch an event as its is happening live compared to watching a recorded video. It keeps watchers at home or the office interested and makes them feel the energy of the event.
You can also consider sharing your livestream video on Facebook or Twitter. Fans and followers of your company are already on board with your services or products. Making your events available to your supporters is a fantastic benefit that non-travelers will appreciate.
Another huge benefit to live streaming is adding to your content. When you livestream an event, you have all your video of your events available for YouTube after the conference is over. YouTube is the third largest search engine, so by posting the video of your event, you’ve got another way to drive people back to your website. Afterward, you can also convert segments of the recording into podcasts for people to listen to when it’s most convenient for them.
So, using today’s technology, consider expanding your audience and increasing the reach of your content outside of the four walls of the ballroom.