Ahead of the Curve

Posted by Ron Springer | 1/21/14

Samsung Curved TV

Last week at the Consumer Electronics Show (CES) in Las Vegas, the big buzz was curved TV screens. The benefits are listed in the MarketWatch article below. At the Nielsen C360 Conference in June 2013, Esprit produced the general session using a curved 164’ screen, maximizing sight lines to help immerse the 1,200 audience members.

Esprit is ahead of the curve when it comes to audience engagement!

Ahead of the Curve

Ahead of the Curve


Ahead of the Curve in Creating the Ultimate Immersive Experience, Marketwatch, January 6, 2014

“Ushering in a bold new era of riveting realism and mesmerizing immersion, Samsung is blending its innovative Curved TV design with its UHD TV technology. These TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs. The curved screen gives videos a presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem even bigger than it is and draws viewers in like no TV has ever done before. The curved design creates a balanced and uniformed viewing distance for a more true-to-life viewing experience with improved viewing angles and higher contrast from different viewing positions, so everyone watching has the best seat in the house. To maximize the advantages of Curved TV, Samsung developed the optimal curvature of 4200R, which provides the best picture quality from a normal watching distance of 3-4 meters. The combination of the curve and UHD technology creates the ultimate immersive viewing experience bringing images to life and enveloping viewers in spectacular color, clarity and detail.”


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