Multi-dimensional customer event marketing

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ROI2.0 really works – creative thinking, technology and partnerships – when dollars and creativity come together to complement a business need. Esprit Productions saw this unfold while producing a product launch at The Manufacturing in America Symposium in Detroit this March. This marketing communications experience made a real statement about the technology…and about Siemens as an innovative industry leader…

  • Business context: transform America’s manufacturing capabilities with the rollout of this enhanced automation technology product, starting with the auto industry
  • Message: beautifully-designed and -produced 3-D marketing video with a compelling storyline to showcase the future of manufacturing plus features and benefits of their product: TIA Portal and the SIMATIC S7 – 1500 Programmable Logic Controller. The viewing included the 25-minute video plus live educational segments delivered by Siemens leadership
  • Staging: transformed Detroit’s 100-year-old GEM Theater into an intimate, compelling viewing environment for 300 direct buyers using state-of-the-art technology equipment and projection on a 15’x27′ screen…complete with surround sound and stunning lighting; a cocktail party and Micro Fair followed for guests to engage in conversation and share their feedback
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This experience showed great partnership between Siemens, Esprit Productions, The GEM Theatre and our technology specialists who supported the many visual effects. And nothing beats meaningful results like a great sound bite from a happy client: “Again – GREAT job!”