Something that every Cubs fans loves to hear, and it’s amazing! Having the realization that your organization’s success comes from great esprit de corp, priceless!
This year with so many new player additions from their farm system and free agents there is hope on Chicago’s north side for at least a run at the playoffs. The new manager for the Chicago Cubs, Joe Maddon attributes Sunday’s win against The Rockies through esprit de corp, but what does that mean?
Merriam-Webster states gives this definition:
es·prit de corps
1. feelings of loyalty, enthusiasm, and devotion to a group among people who are members of the group
At Sunday’s Press Conference, Joe Maddon states “It was an entire team victory….I really love when you win that kind of game, on the road, utilizing everybody, it’s really good for esprit de corps.”
Doing things together creates a sense of mutual trust and shared influence begins.
As you look at ways to harness the power of live events and to get a larger ROI for your event think of creating these shared experiences when it can tie into your event’s theme.
As I looked back on some of Esprit’s events here are two of my favorites.
Chart the Course – Sailing Regatta – Dekalb Genetics – National Sales Meeting – To make this meeting theme come alive we conducted a sailing regatta where each attendee was part of a sailing crew on one of the 12 meter boats that we rented so they could be part of a full blown regatta on Newport Bay in Newport Rhode, Island. It made the meeting theme come alive and created close bonds as we turned the meeting attendees into part of a crew!
Caring is the Key in Life – Habitat for Humanity – Sun Health Care Group, Annual Management Meeting
The rise in Corporate Social Responsibility (CSR) over the past decade has been very beneficial not only to the people or organizations who are the recipients of the work done or funds being raised on their behalf, but also to the employees who are part of these events.
Several years ago we planned and produced a management meeting for Sun Healthcare Group. We incorporated a Habitat for Humanity CSR function the day before the meeting began. Over 100 managers worked on building several homes in the Lower 9th ward where some of the worst destruction took place after Hurricane Katrina.
The day was a huge success, as the team saw the efforts of their work unfold. They also realized a bond between all of the participants that only face-to-face communications and group sharing can realize.
It also made the meeting theme of “Caring is the Key in Life” come alive!]]>
One huge asset that’s not being cultivated at many meetings is the content that you can create – from your event – for future marketing efforts. By videotaping and posting 3-5 minute highlight clips, you are positioning your organization as a thought leader in your field. For the past few years, our team has videotaped, edited and posted over 20 videos annually from the Nielsen Consumer 360 conference. In return for just your email address, you can view the highlights from this leading edge marketing conference. There are many great golden nuggets and ideas from executives and leaders from companies such as Facebook, Walmart, Univision, AMC Networks, Hershey and Malcolm Gladwell, the closing keynoter the past six years. http://www.nielsen.com/content/corporate/us/en/consumer-360.html]]>
During the first week of April, Esprit Productions in conjunction with MPI’s Chicago Area Chapter produced this event at Room 1520 in Chicago. The CRCL Celebration is an annual event that recognizes the volunteer organizations that help support CRCL and helps to raise funds for this essential organization as they support the process of learning that begins at such an early age.
Simply put, the Carole Robertson Center for Learning provides a day-care opportunity for Chicago’s underprivileged south and west-side families who need a place for their children to go between 6 am and 6 pm. Without this center, over 700 children may not have a safe place to stay, a warm meal to eat or loving arms to hold them.
CRCL understands the need to nurture the very young to make them better students later in life. Learning from a young age is crucial to fostering the development of productive members of society.
This week, I am honored to be producing the Carole Robertson Center for Learning Celebration & Fundraiser – this annual event recognizes the volunteer organizations that help support CRCL and helps to raise funds for this essential organization.
The Carole Robertson Center for Learning is named in memory of Carole Robertson, Addie Mae Collins, Cynthia Wesley, and Denise McNair — the four girls who were tragically killed in the 1963 16th Street Baptist Church bombing in Birmingham, Alabama during the Civil Rights Movement.
The Center’s mission is dedicated to nurturing, supporting, and strengthening family life through quality child, youth, and family development programs. It serves Chicago families and facilitates community advocacy on child and family issues.
Simply put, the Carole Robertson Center provides a day-care opportunity for Chicago’s underprivileged south and west-side families who need a place for their children to go between 6 am and 6 pm. Without this Center, over 700 children may not have a safe place to stay, a warm meal to eat, or loving arms to hold them.
The Carole Robertson Center understands the need to nurture the very young to make them better students and individuals later in life. It provides an opportunity for a bright future to kids who might otherwise not have a chance.
For more information on the Celebration & to make a donation, please visit: http://chicagompi.org/2014/03/carole-robertson-center-for-learning-annual-celebration-coming-in-april/]]>
In past Esprit blogs and newsletters we have discussed the impact that music can have on an audience. In fact, each newsletter includes a playlist specific to the topic we are discussing in that issue.
Now the retail business is taking this to a whole new level. Music surrounds us in our day-to-day lives, most of the time without us noticing, especially in a retail setting where shopping or eating are the main focus. An article from the Wall Street Journal on December 11th, “Retailers Fine-Tune Their Playlists With Shopping-Mood Music”, illustrates the influence that music can have on consumers. Retail stores are using music to put shoppers in the mood to spend through their ability to create radio stations based on their consumers’ lifestyle. Stores also have the ability to switch songs in and out, after a song becomes overplayed or no longer desired. Also, the tunes can be programmed based on the time of day. While shopping, music can be used to help identify the brand message and change the shoppers’ mood. Why does this work? Music releases dopamine in our brains, signaling a sense of pleasure and helping us focus our attention on the task in front of us. Different genres and styles of music are used for distinctive stores and their corresponding shoppers, which can be connected directly to the meeting space.
It is important that before each meeting that the style and preferences of the attendees are identified. By knowing the audience, or the target market, developing a playlist is much easier and will therefore be more effective. Music is a strong non-verbal component in marketing or when delivering a message of any kind. It is effective in changing attitudes, enhancing imagery and facilitating learning. By building a physical environment filled with music, the audience will be further engaged in the meeting and have a better attitude about what is being presented as music directly influences their mood.
Before each show, Esprit develops a meeting playlist with a driving beat to create energy and pace in order to get the audience excited for what is to come. Music has been found to increase satisfaction, enjoyment and positive word of mouth. This, in turn, improves the overall atmosphere of the meeting. So, before your next meeting, spend some time in the audience’s shoes and think, “what songs would I want to hear?”]]>
Last week at the Consumer Electronics Show (CES) in Las Vegas, the big buzz was curved TV screens. The benefits are listed in the MarketWatch article below. At the Nielsen C360 Conference in June 2013, Esprit produced the general session using a curved 164’ screen, maximizing sight lines to help immerse the 1,200 audience members.
Esprit is ahead of the curve when it comes to audience engagement!
Ahead of the Curve in Creating the Ultimate Immersive Experience, Marketwatch, January 6, 2014
“Ushering in a bold new era of riveting realism and mesmerizing immersion, Samsung is blending its innovative Curved TV design with its UHD TV technology. These TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs. The curved screen gives videos a presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem even bigger than it is and draws viewers in like no TV has ever done before. The curved design creates a balanced and uniformed viewing distance for a more true-to-life viewing experience with improved viewing angles and higher contrast from different viewing positions, so everyone watching has the best seat in the house. To maximize the advantages of Curved TV, Samsung developed the optimal curvature of 4200R, which provides the best picture quality from a normal watching distance of 3-4 meters. The combination of the curve and UHD technology creates the ultimate immersive viewing experience bringing images to life and enveloping viewers in spectacular color, clarity and detail.”
If you’ve looked around your office lately (assuming you actually work at an office), you’ve surely noticed that gone are the days of the 9-5 nuclear workforce, tied to their cubicles, working independently toward an individual goal. I recently ran across an article in the Chicago Tribune that pinpointed and articulated some of the changes in today’s workplace culture, including some trends that more closely resemble the prior movement. The pendulum swings and often all that is old becomes new again.
Flexibility over Salary:
Today’s employees value flexibility in how and where works gets done as a deciding factor in weighing two job opportunities.
Collaboration is Key:
While the trend continues to support working remotely, some companies are actually tightening the reigns a bit and bringing remote employees back into the office to foster greater collaboration and idea sharing among teams and peers.
Remote with Boundaries:
The desire to work remotely does not come without drawbacks. Work-life boundaries continue to erode and the recent push is to build up some of those boundaries, the breakdown of which has led workers to feel overwhelmingly ‘on’.
Other trends mentioned include attention to job stress and overtime pay, an increase in females in leadership roles, and the trend toward hired freelancers to keep up with cost control and changes in workflow.
No matter how closely your workplace incorporates the aforementioned subject matter, one thing is for sure. The way we work continues to be a fluid, ever-changing movement, the goal of which is an ideal balance between employee satisfaction and maximum productivity.]]>
Listening – At the recent Industry Leadership Conference, Siemens had a customer panel who, with very senior Siemens management in the audience, were frank about some key issues they had with Siemens. When you hear things in person it makes the content more personal and therefore more impactful than hearing the same things second or third hand. The sessions were recorded and so impactful that Siemens showed clips of the panel discussion at the Drive Technologies Management meeting two weeks later. How’s that for an actionable takeaway?
Service – The recent Siemens Building Technologies Annual Management Meeting was held at the JW Marriott Starr Pass in Tucson. As I noted in a recent blog, I was blown away by their attention to service and how simple, one-word ideas can translate into digestible concepts easily executed by their staff on a daily basis. They highlight these one-word concepts on a concise, efficient document called Luxury Notes, which is hanging in the service corridor to serve as a visual reminder of the simplicity of service excellence.
1½% – As the leader of the recent Drive Technologies Management Meeting was closing out this meeting he asked the audience if they thought the event was worth 1 ½%. Why?
1 ½% represents the portion of time that the audience had spent at the meeting as part of the total amount of hours they work in a given year (3.5 meeting & travel days/230 work days). In essence, 1 ½% of their work year is at this meeting. Did the audience get the right amount of new information to come up with ideas on how to best use it? Did they reacquaint and make new connections with other attendees? Did they have fun? Did they get their
I have planned and produced four very successful meetings in the past seven years at this location including a management meeting just last week, with over 400 attendees.
Starr Pass has everything I look for in a hotel meeting site: close proximity to the airport, elegantly understated, comfortable surroundings, great event space both inside and out, divisible ballrooms, exquisite food and most importantly, a tremendous staff.
In conversations with Eric Duff, our Convention Services Manager, he shared with me the JW Marriott Commitment and a Service Notes Calendar, which serve as consistent reminders of the quality of their service.
At last week’s meeting, as I was walking through the service corridor behind our ballroom, I was struck by a particular wall hanging. A one-page document called Luxury Notes that exemplified my conversation with Eric. Broken down to simple one-word ideas, it wasn’t a long-winded mission or vision statement but simple concepts that each employee can master and execute during each and every customer contact.
Great service comes from hiring enthusiastic people and providing them with simple, attainable goals.]]>