Use Linkedin Events to Promote Your Conference
Linkedin is the largest professional social network with over 135,000,000 users. Toward the end of 2011, Linkedin Events completely overhauled its application, and it’s an incredible tool to use to promote your conference. A social network that revolves around professionals and a platform to and discuss relevant topics to their business, Linkedin’s Events Tool is a natural place to publicize your even and watch information about it spread exponentially.
After you download the Linkedin Event application, you add your event, making it as keyword rich as possible with all the buzzwords from your industry. Linkedin Events search tool makes it easy for users to search for relevant events, whether by geographic locations or specific industries. You can even search for past events.
When you add your event, it will automatically be promoted your network’s first level connections. When your connections RSVP to your event (and many most likely will, if they are your co-workers or in your industry), the tool will promote your event to their network. With each RSVP, information about your event gets spread further. More people can become aware of the events you host because of the viral nature of Linkedin and you’re more likely to see an audience that’s even more relevant to the subject matter.
For event planners, getting a sense of who is attending in advance, can help you sculpt your program to suit the audience better. By using Linkedin, event planners can get a more in-depth sense of who is attending, what they do, and what they want in a conference. That’s much more information than you can cull from a registration form or a post-conference survey when it’s too late to affect the planning of your meeting.
Linkedin Events is also a great tool for conference attendees and will make for a better overall experience when they attend your event. One especially great feature of the newly revamped Linkedin Events is “Attendees You May Want to Meet.” Similar to the “People You May Know” feature in Facebook, not only will attendees have a better sense of who will be at your meeting, but they will also end up being better prepared when they have an opportunity to make a new contact. A great customer experience will make your event a more successful one. Enhanced networking opportunities for your conference attendees will help make attendance at your event a successful and positive experience.
Quite often when trying to decide whether or not to clear your schedule to attend a conference, people wonder if it’s going to be worth it. It’s hard to tell just from a brochure or a website. For potential attendees who are trying to get their managers to cover all the associated costs to attend a professional meeting, Linkedin Events helps you make your case! You can show the boss who else is attending the event. Additionally, attendees are able to leave messages or questions in the event tool, which are also visible to all your connections.
Organizing and promoting and event is a time consuming and often laborious effort. Your company wants to make sure that your return on investment is worth it, and Linkedin Events is a great way to help achieve that goal.
