MPI Seminar: The Neuroscience of Engaging Meetings

On Wednesday, May 9, 2012, the Chicago Area Chapter of MPI will host a seminar entitled “The Neuroscience of Engaging Meetings.” The seminar, presented by Richard and Emily Axelrod of The Axelrod Group, will teach you “how to confidently apply a set of neuroscience-based design principles to create meetings where no one checks their Smartphone.”

Readers of this blog and my newsletter will recognize this as a favorite topic of mine. I have always stressed the importance of appealing to the right side of the brain, the intuitive and emotional side, when planning a small meeting or a large conference, as well as the more analytical and logical left side. The success of an event goes far beyond the information that is presented. Powerful design principles that appeal to and activate the right side of the brain combined with the pure subject matter that your left brain handles, takes a meeting to a totally new level and helps solidify the information with your audience.

Register today for this terrific afternoon learning and networking.