Tech Tip: Brand the Set

In today’s high tech, constantly changing visual world it is not just enough to put a logo on the set and light it. As we began to produce Nielsen’s upcoming customer conference at the Bellagio Hotel in Las Vegas, we wanted to create a stage that would have movement, color and animation. Our idea was to create an exciting environment for these leading marketing and media professionals from around the world.

To make this happen we are using Barco’s MiTrix that allows us to create impactful visuals and animations to change the look and feel of the set throughout the sessions. Thanks to this technology, we can turn a flat, stagnant set  into an innovative, visual experience to engage our attendees!

Barco’s MiTrix can:

• Project images or animations
• Set different size screens, leaving endless creative possibilities
• Take a boring space and transform it into an exciting display of image projection

Take a look at how MiTrix turned this empty space into the focal point of the room:

Do you use another way to turn a “blah” space into a brilliant space? Leave a comment, I’d love to hear about it!