Client Relationships: Start with Coffee

Direct mailers are often viewed as hit or miss for most event production companies. However, in the right hands, a direct mail campaign can help develop communication between both new and old clients! The secret; choose an item that you know will get use, then tie it into your business.

Over the last few years we have choose to mail out a $5 Starbucks gift card. The Starbucks card is accompanied by a few simple words, relaying the importance of meetings and events. Our message says, “Relationships are like good coffee… rich, warm and strong. Our meetings, events and communications help keep relationships perking! Enjoy this treat and let us know if there are grounds for us to get together.”

Have you received a great piece of direct mail? Post a comment, I would love to hear about it!