Live From Nielsen Consumer 360 Conference (Part 1 of 3)
For the 15th year in a row Esprit Productions has been selected to produce the Nielsen Consumer 360 Conference. However, this is a special year, for the first time Nielsen has combined both their media customers (Nielsen TV ratings) with their consumer package goods group. Over 1,200 people are attending this conference at the Bellagio Hotel in Las Vegas to get a unique perspective on what consumer’s watch, what they buy and how intelligence derived from their behavior can deliver profitable growth.
The welcome reception looked amazing (see the picture above for proof)! Having a beautiful background and casual atmosphere is a great way to transition into a corporate event. The mood has been set; this is going to be a world-class-conference.
Over the next few days I will post 2 more updates from the conference!
