Create a YouTube Channel for Your Event
YouTube. You know about it. Everyone knows about it. Everyone has used it at one point to enjoy videos from various arenas: music, comedy, movie trailers, and a baby getting scared when his mother blows her nose. However, did you know that YouTube is the second largest Internet search engine? So, this means that YouTube is the perfect place for you to market your event.
Many companies have created their own YouTube channels, where videos of their events are posted. Companies have the ability to customize their channel to give it a sleeker, less cluttered look than a typical YouTube page. For example, a 20-year client of ours, Nielsen has their own branded channel on the popular website, with video playlists from their most recent conferences. (Esprit produced the last two meetings featured among the playlists — Consumer 360 2011 and 2010.) You can fine tune the appearance of your YouTube channel so that the colors match those on your event web site.
The benefits of having videos from your meetings on YouTube are numerous. First, attendees can refer to videos of speeches and presentations after the meeting is over. Potential clients can see what happens at your company’s events. Getting a taste of what to expect from a meeting is an excellent way to attract new attendees for next year. YouTube videos allow everyone see your product demonstration, instead of reading about it in a press release or review. Also, an appealing YouTube channel for your company demonstrates your professionalism to customers. As I have often said on this blog, the way you present your company, whether at a meeting or on YouTube, can make you look bigger than you are.
Anyone with a YouTube account can create a channel and playlists. Branded channels can be quite expensive but maybe worth it, considering YouTube has 3 billion video views per week.
Naturally, YouTube has plenty of videos available demonstrating how to create a channel for your business. Here’s one that can help you get started. Also, click here for a video to help you categorize your video into playlists.
