Creating a Blog for Your Event
In this space, we have discussed the benefits of using social media to promote your event. Facebook, Twitter, and Linkedin are all incredibly useful tools, not only for spreading the word about your blog, but also networking at your event. But we haven’t discussed the importance of creating a blog for your event, and how a blog might be far more useful than any form of social media.
Why? Well, first of all, a blog is all yours. You completely control how it looks and what the content is. With social media, you are dependent on their platforms and how they work and look. With blogs, however, you are in the driver’s seat.
You also completely drive the content for before, during, and after the event. The blog can be a perennial website, if you’re event is an annual one. You can use your blog to announce a call for speakers and then have the speakers do guest blog posts in the months leading up the event. Guest blogging is a great way to give your attendees a sense of who the speakers are and cultivate extra interest in their presentation. Of course, the blog is the perfect medium for sharing any and all information regarding your event, everything from travel and accommodations, to breaking news. During the conference, you can feature live blogging, photos and information from backstage, and even presentation material.
Of course an additional benefit of your content, other than informing the reader who is already on board, is SEO. Blogs are indexed on Google, so make sure to use appropriate keywords so people can find you. Remember to connect your blog to all of your social media platforms so your friends and fans can find and share it. Also, don’t forget to have a link to the personalized blog on your homepage.
One of the best reasons to have a blog is that all of the information that your attendees might want or need is all in one place. It’s tidy and organized and it does more than just list details, facts, and figures. The post helps flesh out what’s essential and tells your event story.
