Get More Attendees: Cast a Bigger Net

Having a public event sold-out before it takes place is every event planner’s dream. Nevertheless, when the economy is still rebounding pre-registration goals are hardly met. I’m often asked; What can I do when early bird rates alone aren’t working?

I tend to look past the early birds and think like a fisherman. Want to catch more fish? Cast a bigger net! Try these 3 tactics so you can increase visibility for your next open event:

1. Event Calendars: In the Chicago-land area alone there are hundreds of sites and publications that will list your upcoming event for little-to-no cost. Crain’s Chicago Business Event Calendar is a great place to start.

2. Human Resources: HR professionals are passionate about keeping their coworkers up to date on hot button topics and trends. Reaching out to HR contacts in relevant industries could bring a whole team of eager attendees to your conference.

3. Get Social: LinkedIn, Twitter and Facebook were built around sharing information. With a combined total of over 600 million users your event will more than likely be found by someone new.

Do you have additional questions or ideas about making your event more visible? Send an email to rons@espritpro.com