Multi-Dimensional Customer Event Marketing
Siemens was a major sponsor of the Manufacturing in America Symposium, an industry automation trade show and educational conference held at Ford Field (the Lions’ football stadium) in Detroit.
On the evening of Wednesday, March 20th across the street at the beautifully renovated GEM Theatre, Esprit Productions staged the enhanced product rollout of the TIA Portal and the SIMATIC S7 – 1500 Programmable Logic Controller. This major launch will greatly enhance America’s manufacturing capabilities, starting with the automotive industry in Detroit.
To engage the audience, Siemens created a 3D movie in Germany and Esprit Productions produced this exciting one-hour presentation. We brought in state of the art video projection technology to make the movie and their message come alive. During one portion of the evening, the 300+ audience members watched this stunning 25-minute movie about the future of manufacturing. They were taken back by the story line and the visuals that helped share the benefits of this exciting new product.
This was entertrainment at its best!
Esprit produced and directed the entire show using two Christie 20,000 lumen digital projectors, along with a Pandora media server projected on a 15’ x 27’ screen. The GEM Theatre provided surround sound and stunning stage lighting to augment the live presentations. The dining room next to the theatre served as a great backdrop for the Micro Fair and cocktail party that followed the show.
This special evening demonstrated the power of customer event marketing by delivering a very focused and exciting message to a specific group of buyers.
