Snapshot: Spatial Parallelism
What do you see in these pictures?
Do you see…
- A sold-out room of attendees engaged and entertained?
- Visually stimulating imagery?
- A presenter that has captivated his audience?
- All of the above.
Luckily for us it was “4” thanks to something called Spatial Parallelism.
Parallelism is a concept that has been developed by leading designers to present as much relevant information as possible (and desirable) on as large a scale as possible. Spatial parallelism takes advantage of our capacity to reason with multiple images that appear simultaneously within our eye span. Audiences are able to select, sort, edit, reconnoiter and review information and all of this keeps them engaged.
Have a snap you’d like me to comment on? Email me at rons@espritpro.com!
