The Secret to Event Production Success

Many types of businesses have a very complex formula for success. However, the key to success in event production is deeply rooted in planning and delivering two important concepts; big and little ideas. Excellent corporate event production is similar to winning a baseball game. You need big, home-run type ideas to put runs on the board and deliver instant engagement. However, a good baseball team doesn’t neglect to perform the simple, fundamental tasks as well!

A great example of a big idea I used during a sales force reception was inviting Jim Belushi and the Sacred Heart Band (above) to perform. Belushi and his band brought down the house and put energy and excitement into a company that was looking for a spark to get their team going. Needless to say, the mission was accomplished.

But as I mentioned one should never over look the little things that make a great event. For instance, have your C-Level team go from table to table and shake hands with everyone in the room. It may not seem like much but this is the type of gesture that really resonates with attendees.

It’s like I’ve always said, big Ideas can make impressions but little ideas can leave lasting impressions.

Have you been to a corporate event that had a great mix of big and little ideas? Tell me about it by leaving a comment!