The Value of Creating Content

The Value of Creating Content

One huge asset that’s not being cultivated at many meetings is the content that you can create – from your event – for future marketing efforts. By videotaping and posting 3-5 minute highlight clips, you are positioning your organization as a thought leader in your field. For the past few years, our team has videotaped, edited and posted over 20 videos annually from the Nielsen Consumer 360 conference. In return for just your email address, you can view the highlights from this leading edge marketing conference. There are many great golden nuggets and ideas from executives and leaders from companies such as Facebook, Walmart, Univision, AMC Networks, Hershey and Malcolm Gladwell, the closing keynoter the past six years. http://www.nielsen.com/content/corporate/us/en/consumer-360.html